In this world, the search for the truth is difficult. In many cases, the truth would actually do more harm than good. In business, the truth is well known; it's all about profit. In order for any transaction to occur, the players must take their roles and begin the game of business. They may be wearing suits and ties to give a professional appearance. They may smile a lot and tell stories over drinks before any business begins. But the name of the game is money. So we play these roles knowing full well what we expect to get out of them. We step away from our own truths in order to make some kind of living. We postpone our beliefs and ideals and will do or say just about anything to get the deal done. If the deal is a success, then the roles played by all involved were accepted by everybody. Once an item is made, it then must be packaged, marketed, and sold. This is done through various forms of advertising. It is through advertising that the truth and that which is fabricated becomes blurry. The truth is, you probably don't need what is being marketed toward your age group. But the power and pull of marketing and having to fit in takes precedence over reality and then it becomes reality, your reality. The truth is a dangerous thing. It has the power to altar ones own universe. The truth reveals ugliness and greed and corruption covered by suits and ties and hats and lies.